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Privacy Policy

Last updated: 17 June 2026

This Privacy Policy explains how AnswerPulse AI handles personal data in connection with the AnswerPulse AI service.

1. Who is responsible for your data

AnswerPulse AI is the controller for personal data processed through the live service for account management, billing administration, product operations, and transactional communications.

2. Data we collect

  • Account and login details such as name, email address, password hash, and workspace membership.
  • Workspace and business profile data such as business name, website, regions, aliases, social handles, and other tracking inputs.
  • Billing and subscription data such as billing contact details, Stripe customer/subscription identifiers, plan status, and invoice-related status data. All billing and payment services are provided by Stripe. AnswerPulse AI does not receive, hold, or process payment card details at any time.
  • Operational data such as audit events, search job history, prompt evidence, result history, and transactional email delivery records.
  • Website audit data collected when the website audit feature is used, including publicly accessible page content, technical metadata, and scoring results derived from the crawled pages.

3. How we use personal data

  • To create and manage accounts and workspaces.
  • To provide search monitoring, reporting, and historical results within the product.
  • To provide website audit analysis that evaluates how well a tracked website is structured for AI search visibility.
  • To manage subscriptions, billing, cancellations, retention windows, and account deletion.
  • To send essential transactional emails such as verification, password reset, plan, and billing notices.
  • To secure, operate, and improve the service.

4. Legal bases under UK GDPR

  • Performance of a contract where we provide the AnswerPulse AI service you request.
  • Legitimate interests for service security, operational logging, and product administration.
  • Legal obligations where we must retain or disclose information to comply with law.
  • Consent where it is specifically required, such as optional marketing communications.

5. Sharing and processors

AnswerPulse AI uses selected third-party providers to operate the service. These may include Stripe for billing, email delivery providers for transactional email, hosting/infrastructure providers, analytics tools, and AI-related providers needed to generate product output.

At the time of writing, key providers may include:

  • OpenAI, Perplexity, and Google Gemini for AI-related processing used to generate product output.
  • Plausible Analytics for privacy-focused web analytics.
  • Postmark and MailerSend for transactional email delivery.
  • Netcup for hosting and infrastructure.

AnswerPulse AI may change providers from time to time where reasonably necessary to operate, secure, or improve the service.

6. International transfers

Some providers may process data outside the UK. Where that happens, AnswerPulse AI will rely on appropriate safeguards such as adequacy regulations or contractual measures that are intended to protect personal data.

7. Retention

  • Active account and workspace data is retained while the service is being used.
  • If a paid plan ends, the workspace may remain in read-only retention for 10 days before permanent deletion.
  • Search history available inside an active workspace may be limited by plan, currently 35 days on Lite (shown in-product as Latest + previous), 90 days on Growth, and 365 days on Premium.
  • Free preview accounts and their preview results are retained for 7 days. To keep data beyond the preview, you must upgrade to a paid plan.
  • After deletion, the workspace, related users, and search history are removed from the live service, subject to any limited records we reasonably need for legal, security, accounting, fraud-prevention, or operational purposes.
  • Website audit data is retained as part of the workspace and follows the same workspace deletion schedule.

8. Cookies and tracking

AnswerPulse AI uses a small number of cookies and similar technologies to operate the service. Full details are set out in the Cookie Policy.

9. Your rights

Where UK data protection law applies, you may have rights including access, rectification, erasure, restriction, objection, and data portability, subject to legal limits and exemptions.

10. Security

AnswerPulse AI takes reasonable technical and organisational steps to protect personal data, but no online service can guarantee absolute security.

11. Contact and complaints

If you have questions about privacy or data handling in AnswerPulse AI, please contact us at support@answerpulseai.com. If you are unhappy with how personal data is handled, you may also have the right to complain to the Information Commissioner's Office in the UK.

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