Legal
Privacy Policy
Last updated: 17 June 2026
This Privacy Policy explains how AnswerPulse AI handles personal data in connection with
the AnswerPulse AI service.
1. Who is responsible for your data
AnswerPulse AI is the controller for personal data processed through the live service
for account management, billing administration, product operations, and transactional
communications.
2. Data we collect
-
Account and login details such as name, email address, password hash, and workspace
membership.
-
Workspace and business profile data such as business name, website, regions, aliases,
social handles, and other tracking inputs.
-
Billing and subscription data such as billing contact details, Stripe
customer/subscription identifiers, plan status, and invoice-related status data. All
billing and payment services are provided by Stripe. AnswerPulse AI does not receive,
hold, or process payment card details at any time.
-
Operational data such as audit events, search job history, prompt evidence, result
history, and transactional email delivery records.
-
Website audit data collected when the website audit feature is used, including
publicly accessible page content, technical metadata, and scoring results derived from
the crawled pages.
3. How we use personal data
- To create and manage accounts and workspaces.
-
To provide search monitoring, reporting, and historical results within the product.
-
To provide website audit analysis that evaluates how well a tracked website is
structured for AI search visibility.
-
To manage subscriptions, billing, cancellations, retention windows, and account
deletion.
-
To send essential transactional emails such as verification, password reset, plan, and
billing notices.
- To secure, operate, and improve the service.
4. Legal bases under UK GDPR
-
Performance of a contract where we provide the AnswerPulse AI service you request.
-
Legitimate interests for service security, operational logging, and product
administration.
-
Legal obligations where we must retain or disclose information to comply with law.
-
Consent where it is specifically required, such as optional marketing communications.
5. Sharing and processors
AnswerPulse AI uses selected third-party providers to operate the service. These may
include Stripe for billing, email delivery providers for transactional email,
hosting/infrastructure providers, analytics tools, and AI-related providers needed to
generate product output.
At the time of writing, key providers may include:
-
OpenAI, Perplexity, and Google Gemini for AI-related processing used to generate
product output.
- Plausible Analytics for privacy-focused web analytics.
- Postmark and MailerSend for transactional email delivery.
- Netcup for hosting and infrastructure.
AnswerPulse AI may change providers from time to time where reasonably necessary to
operate, secure, or improve the service.
6. International transfers
Some providers may process data outside the UK. Where that happens, AnswerPulse AI will
rely on appropriate safeguards such as adequacy regulations or contractual measures that
are intended to protect personal data.
7. Retention
- Active account and workspace data is retained while the service is being used.
-
If a paid plan ends, the workspace may remain in read-only retention for 10 days
before permanent deletion.
-
Search history available inside an active workspace may be limited by plan, currently
35 days on Lite (shown in-product as Latest + previous), 90 days on Growth, and 365
days on Premium.
-
Free preview accounts and their preview results are retained for 7 days. To keep data
beyond the preview, you must upgrade to a paid plan.
-
After deletion, the workspace, related users, and search history are removed from the
live service, subject to any limited records we reasonably need for legal, security,
accounting, fraud-prevention, or operational purposes.
-
Website audit data is retained as part of the workspace and follows the same workspace
deletion schedule.
8. Cookies and tracking
AnswerPulse AI uses a small number of cookies and similar technologies to operate the
service. Full details are set out in the Cookie Policy.
9. Your rights
Where UK data protection law applies, you may have rights including access,
rectification, erasure, restriction, objection, and data portability, subject to legal
limits and exemptions.
10. Security
AnswerPulse AI takes reasonable technical and organisational steps to protect personal
data, but no online service can guarantee absolute security.
11. Contact and complaints
If you have questions about privacy or data handling in AnswerPulse AI, please contact
us at support@answerpulseai.com. If you
are unhappy with how personal data is handled, you may also have the right to complain
to the Information Commissioner's Office in the UK.